Increasing the level of sales is the target in the business. That’s the reason why promotion is needed. Promotion is a way to inform and offer a product or service to the people to make them buy and use the product or service. So, by doing the promotion, it is expected that the level of sales will increase.
Now, promotion is everywhere. You can find it on the street, magazine, television, or even on social media and the internet. But, even though technology becomes our life now, using a poster to do the promotion is still relevant. If you can make the poster that works optimally, it can be used as a tool for attracting people to know about your business offer. Then, how to make a poster can works optimally for the promotional purpose? From using an easel-stand to setting the target audience, here are some of these tips that will help you to find out more about the answer!
1. Setting the Target Audience
To make your poster works, then you have to begin with the target audience. Maybe you have already set the target consumer in your business plan before. So, they are also a target for your promotional poster then. Because of that, any information about them will become a valuable treasure for you. By knowing that, you can be easier to arrange the strategy for attracting them.
2. The Power of an Eye-Catching Design
Never underestimate design, especially for the promotional poster. People will automatically notice the poster if it has a unique and eye-catching design. That’s why design has the power to attract people’s attention. If you are interested to make use of that power, then there are several points that matter in process of designing. That point is about the color that represents the message on your promotional poster and using the right shape that can attract the eye.
3. Big Font Size for the Headline
“Mega Sale! Up to 75%” is the headline that might attract your attention, or maybe everyone. But the headline with a spectacular offer, maybe not notice by people if you set the font size too small. So, you can create an attractive poster for your promotion by setting the font in a large size. By doing this, the probability that your poster can attract people’s attention is increasing.
4. Perfect Location Plays The Crucial Roles
To make the poster works optimally, you need more than an eye-catching poster. So, the last step is about the location. This is mean that you have to place your poster in a strategic location where people would be easy to found it. The strategic location can be in a high foot traffic area, in the spot where people often wait for their friends and more. But, for placing the poster in the perfect location, you will need an easel stand. By using an easel stand, you can place your poster not only on the wall but in the more various location. Nowadays, easel stand is not only made from the wood, you can also find an aluminum easel stand that has lighter weight compared with the wooden easel stand.